Today’s marketplace is extremely competitive. Each wholesale market sees new vendors in every category. It is imperative to keep your name in front of the independent quilt shop owner often and on a regular, consistent basis. Advertising to your retail clients helps to reinforce and bring to the forefront all your other marketing efforts. Make advertising a priority in your 2006 operating budget to make your company a priority in the retailers’ inventory budget.
American Quilt Retailer subscribers read and depend on the magazine as source for business and industry news. The most common comment heard from our readers is, “I read it from cover to cover!” Our unique policy of keeping advertising and editorial content separate maintains the editorial integrity of the publication. This keeps readership and interest in the magazine high. Our readers know the editorial information they receive is unbiased and accurate, and they know the advertisers are the best resources in the industry — resources who are interested in keeping their clients up-to-date on their products.
In today’s economy, savvy independent quilt retailers are more cautious with their inventory investments. Today’s retailer is more disciplined and calculating in her buying decisions. You need to make sure she understands your product concepts, your support marketing, your delivery terms and customer service. Advertising in American Quilt Retailer will communicate these goals and how they meet retailers’ needs.
Our rates are structured to meet the advertising budgets of both large and small vendors and to encourage advertising frequency to increase your exposure and business growth. American Quilt Retailer has many regular advertisers who have advertised in every issue for years and even a few that have given instructions to run their ads in every issue forever — or at least until further notice. Advertising in American Quilt Retailer works for them, and it can work for you too!
Gain a competitive edge with an advertising program for 2006 in American Quilt Retailer.
A free bonus for American Quilt Retailer advertisers
All advertisers in American Quilt Retailer can receive a free ad on the newly redesigned American Quilt Retailer web site.
On our home page is a link called “Vendor Links.” As an American Quilt Retailer advertiser, you may place a 4-inch-wide by 3-inch-tall ad. The ad needs to come to us as a jpeg (flattened) or as a pdf with headlines turned to outlines and fonts and art embedded. Be sure to include your web site address. Viewers can review these web ads and then “click” to go directly from our web page to yours.
It’s an added marketing service for you, more reinforcement for your American Quilt Retailer ad and even more exposure for your products.
Email jpeg or pdf files to: jennifer@americanquiltretaiiler.com
advertising representative
jennifer@americanquiltretailer.com
“What do you like best about American Quilt Retailer?”
“I like all of it! It's the one magazine that has been the most help!”
Cheryl Kehm, Woodland Quilts,
Whitewater, Wis.
“It’s the only magazine I read cover to cover!”
Betty A. Buss, Beehive Quilt Shoppe,
Mason City, Iowa
“Free patterns, and ads from new suppliers and companies, articles about running small shops”
Pat Patten, The Quilt Shoppe
Alta, Iowa
“I love the way it allows me keep up- to-date with product!”
Carolyn Schaefer,
Best Impressions by Carolyn
, Eden, N.Y.
“All of it! It’s very clean, professional-looking and full of great info.”
Holly Flanders, Calico ‘n Cotton
Ocean City, N.J.
“All of the articles; most of the ads.”
Gina Ellingen, Pieceful Heart Fabrics, Lisle, Ill.
“Excellent publication. There is always something of value — always upbeat and informative.”
Jerry Stube, The Quilters Quarters, Inc., Leavenworth, Kans.
“I’m a fairly new shop owner, and of the three publications I subscribe to, yours is the most informative.”
Idamarie Martin, Aunty Ida’s Country Loveables Quilt Shop,
Hermiston, Ore.
It’s been 12 years since American Quilt Retailer began publication.
Readership is at an all-time high, right around 1,400 paid subscribers.
Now’s a great time for you to join the success.
Readers look to American Quilt Retailer for industry information.
Tell them about your products in the next issue!
“I like all of it! It's the one magazine that has been the most help!”
Cheryl Kehm, Woodland Quilts,
Whitewater, Wis.
“It’s the only magazine I read cover to cover!”
Betty A. Buss, Beehive Quilt Shoppe,
Mason City, Iowa
“Free patterns, and ads from new suppliers and companies, articles about running small shops”
Pat Patten, The Quilt Shoppe
Alta, Iowa
“I love the way it allows me keep up- to-date with product!”
Carolyn Schaefer,
Best Impressions by Carolyn
, Eden, N.Y.
“All of it! It’s very clean, professional-looking and full of great info.”
Holly Flanders, Calico ‘n Cotton
Ocean City, N.J.
“All of the articles; most of the ads.”
Gina Ellingen, Pieceful Heart Fabrics, Lisle, Ill.
“Excellent publication. There is always something of value — always upbeat and informative.”
Jerry Stube, The Quilters Quarters, Inc., Leavenworth, Kans.
“I’m a fairly new shop owner, and of the three publications I subscribe to, yours is the most informative.”
Idamarie Martin, Aunty Ida’s Country Loveables Quilt Shop,
Hermiston, Ore.
It’s been 12 years since American Quilt Retailer began publication.
Readership is at an all-time high, right around 1,400 paid subscribers.
Now’s a great time for you to join the success.
Readers look to American Quilt Retailer for industry information.
Tell them about your products in the next issue!
American Quilt Retailer, P.O. Box 172876, Arlington, TX 76003-2876; phone (817) 478–6790; fax (817) 478-8337
Email: sfuquay@americanquiltretailer.com
Email: sfuquay@americanquiltretailer.com
