When advice in social media planning, web design and marketing are needed for a business, it’s smart to choose a consultant who knows the language being spoken. Quilters and makers meet Leanne Pressly, the CEO and #bosslady of Stitchcraft Marketing. Leanne comes from a strong maker background and her niche agency serves only craft companies, such as quilting shops and related businesses. Stitchcraft Marketing is made up of a team of energizers who understand the craft industry inside out. Their agency specializes in social media planning and execution. This is the team who can evaluate needs and develop a tailor-made strategic plan, create branding, marketing, advertising, web design as well as social media suited to your business. Their tag line reads “we make magic for your brand.”
Leanne’s business tip: Understand your customer to an insane degree
Leanne holds an M.A. in Sociology, a B.A. in English, and has more than 20 years of experience in sales and marketing. Prior to founding the agency, she owned a website design and hosting business for 10 years. She, like all the members of the team, is a passionate crafter. Leanne regularly contributes to Craft Industry Alliance, The National Needle Arts Association (TNNA) and Association for Creative Industries (AFCI); she’s been a speaker for the TNNA and AFCI.
A blog on the company website, stitchcraftmarketing.com, keeps readers informed of current topics that could be affecting their business such as how to spot trends, how to know when it’s time to rebrand, does e-commerce make sense for you, understanding e-mail metrics
Uniquely positioning the agency to serve with savvy. Additionally, they post new podcasts on their site; the podcasts are well named: Business of Craft.
Quick share on best business advice received: You are the average of the five people you hang out with most s surround yourself with people who are smarter than you are.
Contact Leanne Pressly at stitchcraftmarketing.com.
