Quilting is visual. Instagram is the best platform to promote those visuals. Read on to find out how to optimize your business’s Instagram account.
Back to basics
The first step to optimizing your account is to make sure your page is set to business. The good news is you can convert a personal account to a business one.
Second, make sure you keep your branding specific. For instance, your Instagram name should be the shop’s name, your username (or the words that come after the @ symbol) should be the same (or some variation of your business name), and your profile image should be your logo (for ease of recognition).
Cross promoting
Your Instagram profile can have one link, so it’s wise to use your business’s website link, and have a contact page in your website to direct customers to other pages.
You’re also going to want to connect your business Instagram account to your Facebook account so you can save time by publishing two posts with just one click.
Other Visual Tips
Be sure to include a bio at the top of your profile. What do you want your customers to know in 150 characters or less? And of course, include your business contact information so customers can contact you as well.
As for category, choose what’s best for your business. For example, “Shopping & Retail” might hit the nail on the head, but “Fabric Store” might be an even better option.
Last but not least, keep your display on public (not private) so anyone can see your amazing content if they come across your account.
That’s it for this week. Stay tuned next week for more information on photos, captions, and what type of content to share.
Inspiration for this post came from IG 1, 2, 3 by Kate Colleran, Joanne Hillestad and Kris Poor published in the February 2021 issue of American Quilt Retailer.
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