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Navigating Uncertainty

Owning a small business is a dream come true for most of us. But what happens when uncertainty seeps into that dream?

If you think you’re alone in that feeling, don’t worry—because you’re not.

Uncertainty happens to everyone no matter if they’re living the dream or on their way there. Anytime something becomes comfortable to us, uncertainty will inevitably find it’s way.

So what should you do about it? Essentially, it comes down to two options.

  1. Fear it.
  2. Embrace it.

I won’t even spend time going over the possibilities of fearing uncertainty, because we all know that fear doesn’t lead to productivity.

Embracing uncertainty is easier said than done, but thankfully we were instilled with one tool to combat it; reflection.

Reflecting on the past can help us remember the other times you faced uncertainty in the past and came out for the better.

Reflection can also help to identify uncertainty when it starts to come back. Identifying uncertainty provides a concrete thing to wrap your head around so you can take care of the problem sooner.

Once you have identified uncertainty, then that you can start embracing it. But what does embracing uncertainty look like?

Well, it looks a lot like how a child plays.

Embracing uncertainty releases your inner child, and although the feeling of unfamiliarity may be uncomfortable at first, it is what made us into the people we are today.

Trial and error, trying something and having the world as our playground with infinite things to learn can be more exciting than uncertainty is frightening.

At the end of this process you can go back to doing what you love! Life is a cycle of ups and downs and it’s getting through the downs that make the ups so much better so you can go back to doing (and enjoying) what you love.

If you’re interested in more information on this topic, check out this blog.


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Editor’s Picks

Check out editor of American Quilt Retailer Heidi Kaisand’s favorite self help books.

  1. Essentialism by Greg McKeown. This book easily tops Kaisand’s list, showing you how to work smarter not harder. In essentialism you’ll transform your thinking from ‘I can have everything and do it all’ to ‘things will happen in the right time and the right place.’ essentialism
  2. The Energy Bus by Jon Gordon. If negative thinking gets in the way, follow these ten steps to transform your thoughts into positive ones. Included with each step are insights from Gordon on how he was able to overcome obstacles. energy bus
  3. Everyone Communicates, Few Connect by John Maxwell. Some people are able to connect with others. But as it turns out, anyone can learn how. This book outlines out how to become successful by simply connecting with people. everyone communicates
  4. Love Your Life, Not Theirs by Rachel Cruze. Learn how to live your life within your means in this financial self help book. Cruze walks readers through a variety of financial topics including prioritizing, giving, and planning for the future. love your life
  5. Power Your Happy by Lisa Sugar. Lisa spends her days writing reviews for POPSUGAR, so you know this is going to be a fun read. Learn how to live your life fabulously while also having time for what’s important to you. power your happy
  6. The Miracle Morning by Hal Elrod. What if you woke up one day and your life was transformed? What does that life look life? The Miracle Morning shows that with just six minutes each morning you can do just that. miracle morning
  7. Uncontainable by Kip Tindell. In 1978, nobody could believe someone would sell an empty box. As it turns out, storage was an entirely untapped industry. Read about The Container Stores’ success story.uncontainable
  8. The Compound Effect by Darren Hardy. Written by the editor of SUCCESS magazine, read tips from someone who’s job is to be successful every single time. compound effect
  9. Traction by Gino Wickman. Tailored specifically to entrepreneurs, this book outlines how to take charge of your business through the Entrepreneurial Operating System. traction

Comment or share with your friends to find out what books have helped them.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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Steps to find investors

Asking for money isn’t easy, but neither is your next big project. Check out the list below for ideas on where to begin and how to maximize your chances.

  • Business schools. Not only do they have scholarships for students, but they have scholarships for businesses too. Check out your alma mater, or a school near by with an accredited program. If administration isn’t much help, try calling professors and guest speakers to see if they can point you in the right direction.
  • Friends and family. Starting a business means asking for favors from the closest people to you. Of course you don’t have to ask them for money, but you can ask them for recommendations or ideas. Don’t forget to utilize them to critique your pitch, too—the better the pitch the easier it is to get money.
  • Online. LinkedIn is a great place to start; if we’re going to promote our business on that platform why wouldn’t we promote what our business is trying to do and ask for help getting there? Websites like GoFundMe make this process especially easy and legitimate.
  • Local entrepreneurs. Local businesses are always trying to support and build up other local businesses. Ask for the community to return the favor so that you can give more to the community.

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Remember that less is more, so keep your pitch simple and relatable, while still selling yourself. Practice your pitch, record it, then ask if you would donate to yourself. Back your pitch up with a model that has worked, and get your business plan as thorough as possible so you’re ready for any questions you may receive.

At the end of the process, you’ll be happy with the work you put in. After all, if you can’t get something if you don’t ask for it.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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Editing your business plan

There are many tasks none of us want to return to since our businesses have been up and running.

Often times this never-return list includes looking for the perfect space, starting from scratch, and (you guessed it) writing a business plan.

Well I’m here to tell you that—like most things in this world—you’re going to have to go back to the drawing board!

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And that’s okay, the preconceived notion that a business plan is a firm document is simply wrong, business plans should be flexible and should change with the company.

So, how should you go about editing your business plan? Thankfully you don’t have to start from nothing. Unless you’re making major changes, choose one section of your plan and make gradual changes. Remember that each change should meet your new goals.

Further, it can really help if you have a supporting document to keep track of all the numbers. That means with any new purchase you make, you can update the number spreadsheet to make editing your business plan easier when that time comes around. Keeping a number spreadsheet helps keep things accurate and factual. (Pro tip: insert another column titled something along the line of “updates” so you know what you changed and when).

When figuring out what changes to make, it sometimes helps to look at other businesses outside the industry. Think about other local businesses; what do they do well and what could they do better? Think about changing technologies and how you can get them in your door, too.

Editing your business plan doesn’t need to be done more than once a year, unless you’re a new business or have encountered some major change in operation. Don’t forget to add changing your business plan to your list of annual tasks to keep your business moving forward.


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New Conference at Quilt Market 2019

Quilts.com.pngQuilts, Inc. is offering a new conference at Quilt Market 2019 titled Threads of Success.

The educational experience will run concurrently with the Quilt Market in Houston, TX happening October 26-28, 2019, targeting those new to the industry and those trying to make a breakthrough in the industry too.

The conference will focus on four areas including writing, online retail, and fabric and pattern design. There will be 36 classes geared toward those topics, along with others covering the basics of copyright law, accounting, and finance.

In addition to the classes, the conference will also include three breakfasts and two luncheons with keynote speakers, and a mentorship program who can help guide you along the process of turning your passion into your career.

And don’t worry about missing out on the Market fun, you’ll have time to enjoy the trade show floor on the last day!

This conference provides opportunities to network and get all your questions answered so you can avoid making costly mistakes when you get your business up and running. Any question you need answered—how do I get published, how do I increase my online presence, how do I manage money, and more—is what this conference is all about.

“Threads of Success will bring together our industry hopefuls and our most successful and respected industry leaders,” said Director of Education for Quilts, Inc. Marcia Barker. “It is truly a win-win for all. The participants will have access to those experienced in all aspects of the industry, providing answers to their lingering questions and perhaps some they haven’t even thought of yet! Because isn’t that the true strength of gathering talent? To learn from each other in ways you could never anticipate. We are very excited to be providing that forum.”

More information will be released as the date of the conference approaches. If you’d like to stay updated, subscribe to this email, or check out their website.


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The Creative Balance

If only someone had the answer to the age old question; how do I make a career as an artist? The harsh reality is—you can’t.

Owning your own quilt shop is about the closest thing to monetizing a creative endeavor as you can get, and I’m sure we all count that blessing when we take time to appreciate the things we have.

But some days it’s really hard to appreciate! Being a small business owner is a lot of work, and there are both mundane and difficult tasks that need to be done in order to keep the business going.

The next time you have ten minutes to spare, watch this video with advice from Elizabeth Gilbert where she outlines the difference between hobbies, jobs, careers, and vocations.

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Gilbert outlines that out of those four words, the only thing you have to have is a job. And doesn’t that stink! But at the end of the day, everyone has one, regardless of if you were born into gentry or not. Don’t view your job as something that you have to love, because you don’t. That’s where hobbies come in. A hobby is something you like to do. But hobbies are also something you don’t have to love, just things you enjoy.

Now a career is a job that you need to love. If you’re in a career and you don’t love it, I’m sure it’s terrible. A career is a job you’re willing to put more time and effort into because you truly believe in the cause. It is more than just a transaction where you put in work in order to get money to survive in the materialistic world.

The thing that lets you contribute to the artistic world—the world we all so badly want to be more involved in—is a vocation. A vocation is the thing you were born to do. Although it takes a lot of self-discipline to remain true to your vocation (especially if you have a job), our vocation is the thing that provides the most meaning and fulfillment into our lives, and others.

If you find yourself confusing what each of these words are to bring to your life, go back to the video. Hopefully it will bring you as much peace of mind and clarification the second time around.


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Quilt Market Audience

Believe it or not, quilting is a $3.7 billion industry.

With a number that large, it’s easy to feel optimistic about the futures of our businesses. The next step is to figure out who is contributing to that market, and cater to their wants and needs.

There are anywhere from 7 to 10 million quilters in the United States, and 72% of them are dedicated quilters showing this industry has both quality and quantity within it’s following.

The average dedicated quilter is a 63 year old female with a household income of $93,000 according to this report. They spend over $3,000 a year on quilting and prefer traditional quilting over modern techniques.

To keep in mind the future of the industry don’t forget quilters aged 45 and under, otherwise known as new quilters. Although they are not considered dedicated quilters due to time constraints with work and family, they still spend about 10 hours a week quilting and have an average household income of $98,000. They get their information mainly from video and social media and prefer modern quilting techniques.

By 2020, 72% of all social media posts will include video. Even though video can be a daunting task, it is what the industry is moving to—better to start now rather than later! Making your own videos will make it more likely that new quilters will attend an event in shop considering only 26% of new quilters attended a quilt show last year.

This article isn’t trying to persuade you to only cater to dedicated quilters or new quilters, variety is a good thing! Keep doing what you’re doing and continue to be your community’s expert on all things quilting.


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Fall into Autumn

Labor Day weekend has come and gone which means it’s time to start transitioning your store into the season of warm colors.

Check out these latest trends to help you update your layout, products, and events.

  1. Plaid is this season’s biggest trend and we couldn’t be happier about it! Think 80’s plaid — or houndstooth, herringbone, and glen’s plaid to be specific.
  2. Bigger is better this fall so grab your baggiest coat and encourage your customers to go for the quilt that’s one size bigger than planned. (And don’t forget to stock up on extra bolts of fabric too!)
  3. Hint of sparkle. This can be especially fun for your layout around the store, think about what decorations you already have for other seasons to save you some time.
  4. It’s game time! Football season is just beginning and your customers will for sure fall for the cutest way to rep their team. Don’t limit your inventory to just fabric, try to include ribbon, buttons, and even a craft day for an easy event.
  5. Speaking of events, scarves are in season again (as if they ever went out of style). Throw an event to make scarves for those in need when the holidays get closer.
  6. Muted flowers are going to be everywhere. Take a look at the next wedding you go to and you’ll see we really mean it. Pastels are going to be the colors to choose from. Muted flowers

Fall doesn’t have to be all bad, have your store reflect the season that so many people look forward to. Yes, the weather starts to cool off but pumpkin patches, apple orchards, and leaves changing colors are definitely something to look forward to.


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Your Store and You

When was the last time you walked into a small business and it took your breath away?

If you have to think about it, maybe it’s time to revamp your store!

I’m sure we’ve all had that wow moment, when we opened up the door into a shop and came into something completely unexpected. That’s the feeling our stores should give us every single time.

This blog talks about having your social presence reflect who you are, but shouldn’t your store do that too?

On the surface, being a business owner doesn’t seem to give much room for creativity. But when it comes to your store, you have just that.

We as creatives know what image we want our product to have, so curate your store to be like the life you want to have, too.

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The facade of one of the best curated stores I’ve ever been to. (Hunt & Gather in Minneapolis, MN)

That means if you like your life a little cluttered and messy, then that’s okay to have your store like that! No, I’m not kidding, throw away that traditional cookie cutter nonsense and give your store that thrift-shop vibe if that’s what you want.

If you like things cookie cutter, then go way cookie cutter. If purple is your favorite color, then have everything in your store be purple. If DIY is your thing, then DIY everything in sight until it’s exactly what you want. Heck, even have your husband help you make the tables!

Have what’s next for your store constantly on the back of your mind, curating an appearance takes time so take it, it’s the one thing on your to-do list that can wait. Start with what you have and do some experimenting to see what works and what doesn’t, what customers like and don’t, but most importantly what takes their breath away.

There’s always something to do with our stores, and it’s easy to become complicit in the way they look. If you keep changing up things around the store though, you never have to worry about it staying the same.


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What does Labor Day mean to you?

With Labor Day just a few weeks away, American Quilt Retailer took some time to reflect on just what this holiday means.

To some, Labor Day is just another day off.

To others, Labor Day is more symbolic, representing the end of summer and the beginning of a transition to colder months.

Some people use the extra time to look at what their job means to them. Yes, it puts food on the table, but how can we motivate those we work with? How can we add value to the workplace? Do we make people excited to work by our sides every day, or proud to say you’re their coworker?

Some people use the extra time to give back to their employees. Maybe your store isn’t having a huge sale that is going to bring a lot of extra cash into next month’s budget, but that doesn’t mean you can’t find some wiggle room to take everyone out to lunch.

Labor day

Others use Labor Day to catch up. What’s been on that to-do list for far too long? Maybe you can dust the shelves (yes that means you have to take everything off them first)! Or write some long overdue thank you notes-because we all know it’s better late than never when it comes to thanking someone. Or you can tackle two birds with one stone; throw an event on Labor Day to get the best of both worlds. You can use the event as the only time you’re going to work that day to still get some time to celebrate yourself.

And speaking of, don’t forget to do just that! After all, Labor Day was made for those who labor, you can worry about the work load again on Tuesday.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.