Affordable foot traffic—is that even a thing? And what does it even mean? If you want to increase your foot traffic without breaking the bank, follow these suggestions.
- Ask yourself one question: what is one thing my business could to to _______? Then answer that question honestly.
- The second step is to fill in that blank! What is one thing my business could do to increase foot traffic? Host an event! When you answer that question honestly, you’ll probably come up with an event that you would want to attend if it wasn’t your store. Don’t forget to think outside the box, the event should attract a new demographic and offer a sale. And since events are low budget the biggest resource you’ll use is the time it takes to plan it.
- Use social media. Email blasts should be sent every 15 days, and budget to spend at least $2 a day on Facebook ads.
- Offer coupons. Coupons are different then sales, every store can offer a sale. Set yourself apart by using coupons; statistics show 96% of consumers use coupons and 85% of consumers look for coupons before visiting a store. The more you know!
- Last but not least, put time and effort into your store display— it is more important than many business owners realize. The display can also be one of the most fun parts of running a store, so have fun with it!
All of these things take advanced planning, so be sure to include these topics in your company meetings. Not to use one liners, but these are tried and true statements: remember, more hands make light work and the early bird gets the worm.
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