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Understanding Price Hikes

price hikes and inflation

Inflation recently hit a 40 year high. Read on to understand how this is affecting your business.

Shipping Containers

According to Scott Fortunoff, President of Jaftex Corp., shipping container costs were $3,000 to $5,000 prior to the pandemic. During the pandemic, however, the price of a shipping container peaked at between $25,000 and $30,000. As of mid-summer this year, prices have averaged around $20,000.

Gas

Once goods arrive onshore, they must be shipped on-site. Gas has increased around 20% over the last two years.

At one point this year, firm President Brad Krieger of Ohio-based Checker Distributors paid a 25% fuel surcharge. Krieger also added he doesn’t remember the last time FedEx’s small package service added a fuel surcharge prior to the pandemic.

Labor

Another piece to consider is labor costs. Not every aspect of creating craft goods is automated. Things like precuts are still labor intensive.

Some businesses have seen labor costs increase 15% to 20% since the pandemic and are still short staffed, like Riley Blake Designs in Utah per their CEO Bret Cloward.

Materials

Prior to the pandemic some materials used to be easier to receive, such as acrylic. Acrylic is the material used to produce the plastic shields that protect front-line workers. Combine that with the natural disaster that caused petrochemical plants in west Texas to shut down during the deep freeze of 2021, and retailers have seen six price increases in a two-year span. Director of Wisconsin-based Quilter’s Rule Patricia Simons is just one of many creative retailers who have been effected.

The price of cotton is fluctuating also. Cotton futures used to be anywhere from 50 cents to 70 cents a pound. In fall 2021, prices rose to 90 cents a pound, and in spring 2022, peaked at 150 cents per pound. Prices fell off a cliff after that but remain about 40% higher than January 2020.

Other Price Hikes

Of course, you’ve noticed inflation in other ways too. Shipping supply costs have increased 50 percent in the past two years and building utilities have increased also. Understanding these price increases can help with explaining to customers when they notice it also. When it comes to crafting I think we can all agree quality comes first.

Inspiration for this post comes from “In This Together” by Katherine House published in the October 2022 issue of Creative Retailer.


If you’re looking for more information to guide you in owning a retail business, subscribe to Creative Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.

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Pandemic Profits

pandemic

It’s been 30 months since the pandemic began. How does your business stack up? If your business benefitted from the side-effects of stay-at-home mandates, know that an increase of sales doesn’t equate to an increase of profits. Read on to determine if your increase in sales actually equated to a better business operation.

Gross margin percentage

The first place to start is your gross margin. The gross margin is listed as a percentage on your income statement. Look back for every year back to 2018. How has it changed?

To determine why these changes occurred, go to profitsplus.org and use the free “logical profit and loss statement” calculator. Expenses are grouped by category including advertising, payroll, operating expenses, etc. Compare these expenses to your percentage of sales.

If the past 30 months really has made you a better business operator, your gross margin percentage should have remained the same or even increased since pre-pandemic years. Business owners who equate in increase in sales to an increase in profits aren’t seeing the full picture.

Pandemic prices

Another thing to keep in mind is the increase in product price. Do you increase price on the sales floor when new product comes in at a higher price? If you’re selling inventory based on what you paid, you might want to reconsider. Remember, your cost of operating has increased just as the cost of inventory has increased also.

Inspiration for this post came from “Growing Beyond the Pandemic” by Tom Shay published in the August 2022 issues of American Quilt Retailer.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.

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How to Prepare for Inflation

inflation

Everyone is feeling the effects of inflation. For small businesses this means a dip in customers and cutting back on inventory (among much more). Read on for tips on how to prepare for the long run of high inflation.

Improve Cash Flow

According to Forbes, small business have two options: commit to staying small or commit to growth. Both of these tactics are different ways to manage your business until inflation returns to a more normal range.

If you plan on maintaining the status quo, the goal is to save money and improve your cash flow. There are a variety of ways to do this including cutting all nonessentials and finding ways to minimize production costs. Another way is to focus marketing efforts on your current customer base.

After you save money you have to invest it wisely. Your investments should be outpacing or, at the least, keeping up with rising inflation.

Commit to Growth

The second option is committing to growth. The goal of this tactic is to generate enough revenue to stay ahead of inflation. There are several ways to stay ahead including evaluating your pricing strategy, increasing marketing, and investing in your own business.

Of course, there are several ways to invest in your business. One way is through investing in technology to improve productivity. Another is through applying for a small business loan or taking out a line of credit. The Federal Reserve expects six more interest rate hikes in 2022, so the sooner you take a loan out the better.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.