Keeping up with branding is time consuming, but it can help you to get the work you want. Check out these ideas for a place on where to begin.
Research your favorite brands
Do you subscribe to newsletters that you love? This is a great place to start. Figure out what it is about them that you love and incorporate that into your material. Do they include a list of what they’re reading/watching/listening to right now? Include a section in your newsletter for your customers as well.
Also ask yourself what they do well. Is their information informative? Have good design? Help you find new products? Think about areas you can improve on, and areas you’re skilled at. Then align this list to both sides and see how your online engagement changes.
Look at other businesses’s branding
By other business’s we mean businesses you want to be or businesses want to work with. Check out their social media and replicate what they do with an original idea. By the time you do outreach to them, they’ll look at your work and think the same thing when you visited their page (“Wow! I want to do that!”)
This is also a good time to evaluate if you need to improve on what you know. If you discover you have to brush up on certain areas (video for instance), watch a tutorial or buy a book so you’ll have the knowledge in place when you try to expand your offerings.
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