Do you ever worry about the future of the quilting industry? Thanks to the power of social media and the internet, there is concrete evidence that the craft of quilting isn’t going anywhere anytime soon.
Take Laura Coia’s YouTube channel Sewveryeasy for example. Laura’s channel has over 325,000 subscribers and over 31,000,000 views. If video editing isn’t your forte, here’s how your quilt shop can utilize Laura’s work.
How you can use YouTube videos
The best part about YouTube is that it’s free and accessible for everyone to use. In addition to that, Laura’s videos provide bite-sized pieces of education that make it easy for any quilter to consume.
Laura comes out with two videos each week. If you want to add videos to your social media feed, consider linking to Laura’s videos in your posts or newsletter.
To help legitimize certain products in your store, consider adding a sign that says “as seen on YouTube – SewVeryEasy” next to products featured in Laura’s videos.
Remote classes can be even easier too; use and pause Laura’s videos during a Facebook live event to complete a project alongside your customer base.
The best part about Sewveryeasy is that Laura’s videos provide a third-party opinion with no skin in the game. Referring to Laura’s videos can help reaffirm transparency with your customer so you can avoid making them feel like just another sale.
Stay tuned next week to find out more about the Power of Video, an article by Sommer Leigh featured in the August 2020 edition of American Quilt Retailer.
Inspiration for this post came from Ivo Coia. Visit their YouTube channel or Facebook page for more information.
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