Since 2020, quilters are spending 30% more of their time online. Follow these tips to tackle the seemingly daunting task of social media.
Social Media Strategy
Social media consists of three elements: content, management, and giving. Over the next three weeks, we’ll tackle each one; starting with content.
First, you need to plan your content instead of posting on the fly. At the beginning of every month, brainstorm ideas. To get ideas, start with checking last month’s schedule. Then think of what you’ve seen other businesses post.
Did you know you can schedule your social media posts? Once you have the ideas, take the photos (in one session, preferably at the beginning of each week), write the content, and upload into a social media scheduler. Many schedulers show the time your customers are most active so you can plan your posts around the same time.
If this still seems like a lot, check out the free Time Management Outline available at Creative Retailer to help get you started.
Inspiration for this post comes from “Develop a Social Media Strategy” by Anneliese Johnson, account manager for Stitchcraft Marketing, and published in the December 2022 issue of Creative Retailer.
Creative Retailer Roundtable
Join Publisher and shop owner Heidi Kaisand this Thursday, January 26th at 3:30 p.m. CST for a personal, hands-on roundtable.
Each month, retailers will celebrate wins and tackle topics through a presentation and discussion. Each session will conclude with any challenges you’ve experienced to be discussed with the group.
Register here or email info@creativeretailer.com to be added to the group. You can also email info@creativereatiler.com to register for all 12 sessions and pay as you go.
If you’re unsure if this is for you, schedule a consultation with Heidi.
If you’re looking for more information to guide you in owning a retail business, subscribe to Creative Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.
If you still can’t get enough, register for the Creative Retailer LIVE Spring 2023 event May 2-4 in Pawhuska, Oklahoma for opportunities to learn from peers and network with industry professionals.
The interview was conducted by Stitchcraft Marketing CEO Leanne Pressly. After working for Interweave Press, Pressly decided to start her own website, The Wool Wide Web, in 2009. The website rebranded itself in 2013 and transformed into Stitchcraft Marketing.
