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Small Business Shipping Logistics

Shipping logistics

If you think your quality product that consumers need can sell itself, you’re wrong. Unfortunately, how quickly you can get the product to your customer plays a huge role in the success of your business.

When figuring out shipping logistics, keep in mind the following.

What to keep in mind

  • Your company’s objective. This will help determine how much to spend on logistics. If your goal is to get your product in the hands of the consumer as quickly as possible, then spend more on logistics. If your strategy is to be a low-cost alternative, you’ll have to find ways to cut on spending.
  • Service sells. Transparency in the shipping process can be the best move your company makes. Often times it’s not possible to get your product to the customer by the next day, but sometimes all customers want is an efficient communication system.
  • Your management system is just as important as your forklifts and storage. It’s easy to pay big money for things you can see, but an effective management system can save costs on both the front and back end.
  • Keep track of your costs. By knowing how much you’re spending on shipping each item, you’ll know where you need to cut on spending.
  • Get competing quotes. Shop around every few years to make sure you’re getting the best help with your shipping logistics for the best price.
  • Plan ahead. By starting the shipping process before the busy season starts, you won’t feel like you’re drowning when more orders are coming in then your business can really handle.
  • Keep up on sales and operations. By accurately forecasting what your consumers want, you can stay on top of inventory.

Third party logistics

Some small businesses have found that working with a third party provider is too expensive for them, but this isn’t always the case. Check out options like UPS, FedEx, and DHL and their small business units to see how they can help. Often these companies have streamlining options for shipping that you may have missed.

Branding

Packaging is the perfect time to expand your branding. High quality packaging with your high quality product is just another piece of the puzzle to optimize the user experience.


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How you know it’s time for expansion

Expansion - is it time?

Are you wondering if it’s time to grow your business? Check out these six signs to see if expansion is the best option for you.

  • You’re bored. Do the days feel like you’re stuck in a rut? Maybe it’s time for a challenge, and one challenge that will get you off the hamster wheel is seeing if expanding is the best option for you.
  • You’re overworked. You gotta make money to spend money, and if you’re doing work that could be delegated to someone else, think about hiring someone part time. With that extra time you could find more ways to make money.
  • You’re in high demand. Do you have to schedule orders weeks in advance? Are you having to turn customers away because you’re out of stock? This is a tell-tale sign to find ways to partner to make sure everyone leaves your store happy.
  • You’re profitable. If you’re making a profit in the hundreds (or even thousands) consistently, you are ready to expand. If your profits aren’t trending, then wait a while until they do. Read this article from Forbes to find out more.
  • You have opportunities. Has someone contacted you for a larger than usual order? Are people wanting to partner? Jump on that opportunity before it goes away (after all you never know when it will come again).
  • You have ideas. The best entrepreneurs act on market trends. Do your research first, but if you’re sure something is going to take off find a way to make a profit off it.Expansion.png

Expanding is exciting and can open doors for your business you never imagined. If you’ve been thinking about it, maybe it’s time to take the next step.

This article was inspired by The Small Business blog.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.